About Us

Family-Owned. Community-Focused. Passion-Driven.

At Bell’Assai Bistro, we believe great food and warm hospitality bring people together—and at the heart of our business is a dynamic mother-daughter team who live that belief every day. Based in Silver Lake, Wisconsin, Bell’Assai is proudly operated by Becky and Ellie Rovik, whose combined passion, creativity, and experience drive everything we do. From our mobile food and beverage venture to our strong community ties, our story is rooted in family and fueled by flavor.

Meet Becky Rovik – Owner & General Manager
Becky Rovik brings more than 30 years of entrepreneurial and leadership experience to Bell’Assai. A Marquette University graduate with a degree in Business Administration, Becky’s career spans multiple industries—including human resources, retail, and small business management. She successfully owned and operated a custom bridal boutique for 15 years and has held strategic leadership roles throughout her professional journey. As the owner and general manager of Rovik Ventures, doing business as Bell’Assai, Becky oversees the operational vision, business development, and long-term growth strategy, ensuring the foundation of the business is as strong as its culinary offerings.

Meet Ellie Rovik – Culinary Director & Operations Manager
Ellie Rovik brings a vibrant blend of culinary creativity and hands-on industry experience to Bell’Assai. She is currently advancing her education at the prestigious Auguste Escoffier School of Culinary Arts while completing a degree in Holistic Nutrition and Wellness. Ellie’s background includes managing successful cafes and coffeehouses across Wisconsin, where she developed a deep understanding of kitchen operations, menu development, and guest service. At Bell’Assai Bistro, Ellie leads the food and beverage side of the business, ensuring every dish meets her high standards for quality, flavor, and presentation. Her attention to detail and passion for hospitality help shape the distinctive culinary experience that sets Bell’Assai apart.

Why It Works
Together, Becky and Ellie form a powerhouse partnership. Becky’s strategic business mindset blends seamlessly with Ellie’s culinary vision and operational know-how. This synergy allows us to deliver not only high-quality food and beverages but also memorable experiences that keep our customers coming back.

Whether we’re serving up gourmet bites at a local event or crafting new seasonal menus, our goal is simple: to bring people together over food that’s made with care, served with heart, and grounded in community. We’re proud to be a staple in the Southeastern Wisconsin area—not just as a food vendor, but as a family-run business that values authenticity, quality, and connection.

Welcome to Bell’Assai. We're glad you're here.